Today I going to tell you how can you make your site to generate more profit as well being helpful in achieving your business goal. We often hear that your site should be user friendly if visitors find your site confusing or cannot successfully navigate through it, they will leave. Keep some point in mind when you make your site for visitors/users friendly. Here are three simple tips to make your website user-friendly:
1. Navigation
The navigation on your site is probably its most important element. Make your navigation bar as simple as possible. One of the worst mistakes is using an expanding navigation bar that makes the visitor scroll over it in order for the menu to reveal their options. Most often, this type of navigation bar has too many choices; your visitor doesn’t know where to go, so they get flustered and leave.
Navigation on your site is an art, and you should direct your visitors through a logical path to where YOU want them to go (not to where they think they want to go). One way to do this is through call to action buttons or CTAs. We use these buttons on all of our sites; a visitor will go to a main page, and then we can direct them to the parts of that site that we want them to be aware of. We use this method instead of an expanding menu, because we find that it is more logical for visitors. With this method, you can direct visitors to where you want them to go, allowing you to control the buying process.
Quick Tip: most “expanding menus” are created in Macromedia Flash. Search engines cannot read Flash, and therefore they will not pick up these links on your website. If the search engines do not pick up the links on the navigation bar and these links are nowhere else on your site, they cannot accurately crawl or index your site. This is search engine suicide, because without even knowing it, you are stopping search engines from understanding what your site has to offer and from driving traffic to you.
2. Page Load Speed
Page load speed is VERY important. I know that when I am surfing the Internet and I stumble upon a site that loads slowly, I get annoyed, frustrated, and don’t browse the site for very long. If your website is loading slowly, you are probably losing out on valuable customers, no matter what business you are in. here are the factors involve that effect the page load are;
· In today’s web world, we are seeing more and more images, audio files and videos. These things are useful, but you have to be careful that they do not affect the inner workings of your site (in this case, the time it takes for a web page to load).
· You want to be careful about the size of the images on your website. Both large-sized images and using too many images can cause your website to take too long to load, resulting in visitors leaving.
· Another tip is to convert videos into a jpeg (image) that only loads and plays the video when a visitor clicks on it. Yes, you may be adding more images to your website, but these are usually small image files; in the hierarchy of the web, a video will slow down your website much more than a small image.
· Another factor that can influence the load time of your website is the amount of excess code you have on your site (that is a topic for another day - but ask your webmaster, and they will know what I am talking about).
3. Information
The number one thing that visitors look for is information. They are coming to your site to be educated about your products and/or services and, most of all, how THEY can benefit. With this in mind, it is critical for the information on your website to be accurate, complete and up-to-date. Visitors will leave your site in a split second if the information you are providing is old news.
What’s that best way to provide up-to-date information on your website? The best way we suggest is through blogs and articles. By having a section on your website for blogs and articles, you can provide new, relevant and educational information to your visitors. Adding them is not only simple, but it is fast too!
So there are my three simple tips on how to make your website user-friendly.
Regards,
Tuesday, October 14, 2008
Monday, October 6, 2008
Impact of LSI on the Ranking of Your Web Pages
LSI stands for Latent Semantic Indexing, On a technical level, it's computers using complex mathematical models to figure out what text in documents means.
Basically, LSI can use the other words in your page to help it figure out what your site is really about. This helps solve the problem of synonyms (where two or more words can mean much the same thing) and polysemy (where one word can mean more than one thing).
Also, using LSI, Google can compare the vocabulary of your page to the words used on all relevant websites—and all the books in its database. Therefore, you're compared against authority sites and the experts who've written "real" books! Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site. Google’s new algorithm will scan content on a webpage and then analyze the phrases within to determine what other related [latent related] phrases should naturally occur in that document.
LSI can have a significant impact on the ranking of your web pages.
How can a search engine tell the difference between relevant information and irrelevant information? Some search engines use LSI to achieve this goal. LSI helps improve a search engines performance in three significant tasks: recall, precision, and ranking.
Recall is getting all of the relevant information available for your search.
Precision is getting only the information that is relevant to your search.
Ranking is getting all the information ordered in a meaningful way from the most relevant to the least.
Regards,
Basically, LSI can use the other words in your page to help it figure out what your site is really about. This helps solve the problem of synonyms (where two or more words can mean much the same thing) and polysemy (where one word can mean more than one thing).
Also, using LSI, Google can compare the vocabulary of your page to the words used on all relevant websites—and all the books in its database. Therefore, you're compared against authority sites and the experts who've written "real" books! Latent semantic indexing helps search engines to find out what a web page is all about. It basically means to you that you shouldn't focus on a single keyword when optimizing your web pages and when getting links.
The web pages on your web site should be related and focus mainly on a special topic while using different words that describe the topic. Use variations of your keyword and synonyms. That makes it easier for search engines to determine the topic of your site. Google’s new algorithm will scan content on a webpage and then analyze the phrases within to determine what other related [latent related] phrases should naturally occur in that document.
LSI can have a significant impact on the ranking of your web pages.
How can a search engine tell the difference between relevant information and irrelevant information? Some search engines use LSI to achieve this goal. LSI helps improve a search engines performance in three significant tasks: recall, precision, and ranking.
Recall is getting all of the relevant information available for your search.
Precision is getting only the information that is relevant to your search.
Ranking is getting all the information ordered in a meaningful way from the most relevant to the least.
Regards,
Monday, September 1, 2008
On Page SEO Tips
It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.
You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.
Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
How to optimize your website for search engines?
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
This article will focus on the tips useful for On Page Search Engine Optimization.
All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips:
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Regards,
You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.
Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
How to optimize your website for search engines?
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
This article will focus on the tips useful for On Page Search Engine Optimization.
All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips:
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.
Regards,
Tuesday, August 26, 2008
Build Customer Confidence with Testimonials
If a business has happy customers and a lot of return clients, it should have testimonials. You wouldn't hire a contractor to remodel your house without checking references. Therefore be proud of the work you do and get some testimonials. Customer testimonials will help increase sales as well as boost the confidence of potential customers.
In order to have testimonials work for you and increase clientele, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction. So make the effort to get some strong testimonials. Carefully place these testimonials to get maximum customers confidence. Here are some tips regarding placement of testimonials.
Eye-Catching Locations to Place Testimonials:
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either "Testimonials" or "Rave Reviews". This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer's name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You don't want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these tips in mind, your testimonials will build customer confidence and web success.
Regards,
In order to have testimonials work for you and increase clientele, you must be careful how you phrase them. Testimonials are a marketing effort, which means that they need to be geared toward making your company look spectacular. Testimonials will not only improve your business, but will also improve your company's image as one that values customer satisfaction. So make the effort to get some strong testimonials. Carefully place these testimonials to get maximum customers confidence. Here are some tips regarding placement of testimonials.
Eye-Catching Locations to Place Testimonials:
1. Once you have the testimonials, you need to figure out where to put them on your site. Placement is key, particularly when using flash. You want your testimonials to give maximum impact. The most common place on a website is for them to have their own navigation button titled either "Testimonials" or "Rave Reviews". This way more testimonials can be viewed on their own page.
2. Another option is to use flash testimonials on a sidebar on the homepage along with the customer's name, job title and company or logo. If you are using the testimonials in the masthead, they should rotate every 7-10 seconds then stop after all testimonials are shown. You don't want a testimonial to be so distracting that it takes the emphasis off of the content and what you are selling or offering. By having the flash cycle stop, you are allowing viewers to see the testimonials and then freely look at the content without the excess flash.
3. An alternative way to present testimonials is to sprinkle them throughout the site, highlighting them within the content using graphics, such as a color block background, upper and lower bar, etc. These visual stops are equally effective in reinforcing your credibility and can act as an additional selling point for specific products or services.
4. If you have the option for audio or video testimonials, this can be very effective in boosting your company's credibility. Audio is easy to record using Audio Acrobat. Video, on the other hand, requires more thought to positioning and angles. If you are at a trade show or with a client, you may want to pre-plan these testimonials for more impact.
Remember that in order for a testimonial to be effective, it needs to be specific, believable and placed in a credible location. With these tips in mind, your testimonials will build customer confidence and web success.
Regards,
Thursday, August 14, 2008
Tips How to Invite Visitors to Your Blog
Give good time for your valuable blog readers by writing quality interesting original content, if you have more to write, its not necessary to write only technical content, you can very well write you experience in the related field and share your good and bad experience on the fields you like and involved.
(1) For the start, choose catchy titles and interesting titles, which is valuable and should be unique.
(2) Don’t urge by adding blogs by count, write few good blogs and gradually increase the count, you obviously will increase your blog posts when you see comments from your loveable visitors in future.
(3) Select or think topic on problems vs. solutions, and write your experiences and thoughts and ask for comments and add their valuable ideas towards your blog, this will create pillars for your blog.
(4) Don’t use too much of images like banners in blog, since blog is only meant for content and make your visitors to read your valuable write-ups, of course you can add your photo.
(5) Take your blog readers to a casual mood when reading your contents and make them interested to visit you again and again, help them by adding a feed reader or bookmark so that they can easily add, don’t make your visitor strain.
(6) Focus on navigation links so that your visitors can easily access your blog and can move from one post to another post.
Is it possible to follow above points? I try to keep these points in my mind but some times i miss :), bust follows these things and be a successful blogger, Good Luck.
Regards,
(1) For the start, choose catchy titles and interesting titles, which is valuable and should be unique.
(2) Don’t urge by adding blogs by count, write few good blogs and gradually increase the count, you obviously will increase your blog posts when you see comments from your loveable visitors in future.
(3) Select or think topic on problems vs. solutions, and write your experiences and thoughts and ask for comments and add their valuable ideas towards your blog, this will create pillars for your blog.
(4) Don’t use too much of images like banners in blog, since blog is only meant for content and make your visitors to read your valuable write-ups, of course you can add your photo.
(5) Take your blog readers to a casual mood when reading your contents and make them interested to visit you again and again, help them by adding a feed reader or bookmark so that they can easily add, don’t make your visitor strain.
(6) Focus on navigation links so that your visitors can easily access your blog and can move from one post to another post.
Is it possible to follow above points? I try to keep these points in my mind but some times i miss :), bust follows these things and be a successful blogger, Good Luck.
Regards,
Thursday, August 7, 2008
Sale of Yahoo to Microsoft Imminent
After months of stop-start negotiations, Microsoft are now closer than ever to their goal of acquiring Yahoo.
The latest breakthrough came following Yahoo’s settlement this week with ex AOL chief and billionaire investor Carl Icahn.
Mr Icahn, who controls approximately 5 percent of the company with his ownership of 70 million Yahoo shares, has been a big supporter of the merger with Microsoft, going so far as sending Yahoo stockholders an open letter urging them a deal with Microsoft would be in the company’s best interests:
“Yahoo’s search business is in a precarious position and it needs to join forces with Microsoft to compete with industry leader Google Inc.”
Icahn’s letter stated.
“Google is going to put in billions and billions of dollars, and where’s Yahoo going to get that money?”
Mr Icahn’s letter also pushed for Yahoo’s Board of Directors to step down, including Yahoo’s CEO Jerry Yang. A joint restructuring proposal from Icahn and Microsoft was sent to Yahoo board members on July 11, with the company given only 24 hours to accept or reject it.
At first Yahoo board members resisted the proposal, but Monday saw a settlement between Yahoo and Mr Icahn that ended the proxy contest. The settlement included an agreement for one board member to step down, Mr Icahn to be appointed to the board and for eight other board members to stand for re-election.With Yahoo pushing out their 2nd Quarter financial results late yesterday and a more pliable Yahoo board set to be elected at the company’s annual meeting on August 2, it appears that the announcement of a deal with Microsoft is imminent
The latest breakthrough came following Yahoo’s settlement this week with ex AOL chief and billionaire investor Carl Icahn.
Mr Icahn, who controls approximately 5 percent of the company with his ownership of 70 million Yahoo shares, has been a big supporter of the merger with Microsoft, going so far as sending Yahoo stockholders an open letter urging them a deal with Microsoft would be in the company’s best interests:
“Yahoo’s search business is in a precarious position and it needs to join forces with Microsoft to compete with industry leader Google Inc.”
Icahn’s letter stated.
“Google is going to put in billions and billions of dollars, and where’s Yahoo going to get that money?”
Mr Icahn’s letter also pushed for Yahoo’s Board of Directors to step down, including Yahoo’s CEO Jerry Yang. A joint restructuring proposal from Icahn and Microsoft was sent to Yahoo board members on July 11, with the company given only 24 hours to accept or reject it.
At first Yahoo board members resisted the proposal, but Monday saw a settlement between Yahoo and Mr Icahn that ended the proxy contest. The settlement included an agreement for one board member to step down, Mr Icahn to be appointed to the board and for eight other board members to stand for re-election.With Yahoo pushing out their 2nd Quarter financial results late yesterday and a more pliable Yahoo board set to be elected at the company’s annual meeting on August 2, it appears that the announcement of a deal with Microsoft is imminent
Wednesday, July 23, 2008
5 Reasons to Own More Than One Domain
There is a marketing strategy that Smart businesses don't just own their company name as a ".com." They purchase several variations or related names to drive additional traffic to their primary Web site. In fact, buying additional domains for your company can pay off in big dividends—here's why.
1. It cuts marketing costs. A memorable, highly targeted and keyword-rich domain name from the secondary market gets more free, organic search engine traffic. As a result, you spend less money to build traffic than by purchasing often-costly keyword search buys or print advertising.
2. It builds your brand. Owning domains related to the products and services you offer send a strong and consistent message to your customers that you are the leader in your space. A photographer, for example, could own domains related to cameras, weddings and portraits.
3. It cuts your competition. Owning several domains prevents lost traffic and allows you to cut short the reach of your competition.
4. It gives you global reach. Although the "dot com" is the most common—and valuable—extension, opportunities still exist to purchase variations, such as country-specific domains like .co.uk, .it, .de, .hk and so on. These have extensive recognition in their region and dramatically increase your global reach.
5. It builds a valuable portfolio of assets. Like fine wines, domain names appreciate in value over time, thanks to the navigation traffic they acquire from prominent search engine positioning. By acquiring and using multiple premium domain names, you create a number of well-known and recognized secondary brand triggers associated with your business.
Regards,
1. It cuts marketing costs. A memorable, highly targeted and keyword-rich domain name from the secondary market gets more free, organic search engine traffic. As a result, you spend less money to build traffic than by purchasing often-costly keyword search buys or print advertising.
2. It builds your brand. Owning domains related to the products and services you offer send a strong and consistent message to your customers that you are the leader in your space. A photographer, for example, could own domains related to cameras, weddings and portraits.
3. It cuts your competition. Owning several domains prevents lost traffic and allows you to cut short the reach of your competition.
4. It gives you global reach. Although the "dot com" is the most common—and valuable—extension, opportunities still exist to purchase variations, such as country-specific domains like .co.uk, .it, .de, .hk and so on. These have extensive recognition in their region and dramatically increase your global reach.
5. It builds a valuable portfolio of assets. Like fine wines, domain names appreciate in value over time, thanks to the navigation traffic they acquire from prominent search engine positioning. By acquiring and using multiple premium domain names, you create a number of well-known and recognized secondary brand triggers associated with your business.
Regards,
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