Advertising through Web

Why SMEs should have a Website

Internet has made this world a global village. Companies of one continent are joining hands with suppliers in other continents. Aim is to become competitive by either reducing their costs or providing their customers a differentiating product. This new trend of supply chain management has appeared as a major opportunity for Pakistani SMEs to be a player in the international arena. Pakistani SMEs can become active global businessmen by bringing their businesses on web. This article elaborates the advantages, basics, development criteria, and promotion of a web site.

Advantages of a web Page

With the invention of World Wide Web (www) the world has become a small place. Global distances, national boundaries, and different time zones have become of relative importance, as they are accessible at the click of a button.

Entrepreneurs all over the world are taking advantage of this opportunity and making good money by doing business online. The online business not only reduces the cost of doing business but also helps strengthen your relationship with both customers and suppliers. Furthermore, it positively distinguishes the organization from that of competitors.

Today, customers have started to demand goods and services to be provided to their door step quickly and efficiently. Entrepreneurs with zeal to grow would be able to cater this ever-growing segment.