It requires a lot of effort in designing and building a site, but it can be all in vain if you can't attract enough traffic towards it. You put all your efforts in an attractive design of your website and the next step you do is to put it in front of the online world.
You can't get success only by uploading your website on the www; the target is to attract well-qualified visitors towards your website, which can't be done unless you put your site in the eyes of the search engines.
Today, all of the internet users use search engines to find the site relevant to their interest. For example, if a person is interested in finding information about on-going and up-coming cricket events, he/she can easily do so by typing in the keywords in Google, Yahoo or any other search engine. The search engine, as a result, will present a list of most relevant websites on the basis of their keyword. So, in short, to get more traffic towards your website, make it more optimized and put all efforts into keeping your website in the eye of the search engine. This traffic is, without any doubt, the life of a business. No e-business can run without adequate traffic.
How to optimize your website for search engines?
There are two ways of doing it.
* Off Page Search Engine Optimization
* On Page Search Engine Optimization.
This article will focus on the tips useful for On Page Search Engine Optimization.
All search engine optimization techniques are usually classified into On Page Optimization Techniques and Off Page Optimization Techniques. Both help in achieving one common goal; to get higher ranks in SERPs (Search Engine Result Pages).
Useful On Page SEO Tips:
Following are some of the most common tips for better On Page Search Engine Optimization:
The most important word; The Keyword: it is always suggested that before you upload your website, put all your efforts into the keywords since users will be using keywords to find websites of their interest. Each page of your website should be treated as a separate entity having its own title and targeted keywords.
Always try to name your webpage files starting with your targeted keyword like crickethome.htm etc. For instance, if your website is about Telescopes then the title of each of your webpage should always start with the word Telescope and name each webpage file starting with word Telescope like Telescopereview.htm because the search engine robots look at filenames.
Always remember that you have to make your website attractive for the human visitors as well as for search engine robots. Attractiveness for both of them can be achieved through better keyword optimization.
You should keep in mind the keyword density and never over-optimize your web page. It is not necessary that the greater the optimization level of your web page the better it will be.