Wednesday, July 23, 2008

5 Reasons to Own More Than One Domain

There is a marketing strategy that Smart businesses don't just own their company name as a ".com." They purchase several variations or related names to drive additional traffic to their primary Web site. In fact, buying additional domains for your company can pay off in big dividends—here's why.

1. It cuts marketing costs. A memorable, highly targeted and keyword-rich domain name from the secondary market gets more free, organic search engine traffic. As a result, you spend less money to build traffic than by purchasing often-costly keyword search buys or print advertising.

2. It builds your brand. Owning domains related to the products and services you offer send a strong and consistent message to your customers that you are the leader in your space. A photographer, for example, could own domains related to cameras, weddings and portraits.

3. It cuts your competition. Owning several domains prevents lost traffic and allows you to cut short the reach of your competition.

4. It gives you global reach. Although the "dot com" is the most common—and valuable—extension, opportunities still exist to purchase variations, such as country-specific domains like, .it, .de, .hk and so on. These have extensive recognition in their region and dramatically increase your global reach.

5. It builds a valuable portfolio of assets. Like fine wines, domain names appreciate in value over time, thanks to the navigation traffic they acquire from prominent search engine positioning. By acquiring and using multiple premium domain names, you create a number of well-known and recognized secondary brand triggers associated with your business.


Saturday, July 19, 2008

Tips to Get Visitors to Stay at Your Site

If you have a standard and mass-market style website, there are chances most visitors will glance at it and quickly move on. Generally the users my be interested in the following points;

1. They’re looking for information about something.
2. They’re mostly put off by hard-sell advertising.
3. They’re easily discouraged if it’s difficult to find what they’re looking for.
4. If they don’t find the site visually appealing they will move on quickly.
5. They are more likely to look more closely if the site has a personal feel to it.

Given the above, the odds are stacked against us in hoping to attract and retain the interest of the first time visitor. Let us examine some tips to overcome these obstacles, so as to move the odds somewhat in our favor.

The first impression is undoubtedly the visual one. A site that is poorly constructed, muddled or unattractive to look at doesn’t even get out of the starting blocks! The logic is very simple: if the site owner doesn’t have the interest and initiative to make his site look good to the visitor, it’s likely that he pays as little attention to its content.

Make your site look really appealing, by the careful use of colors, and make the layout such that it is easy to find the information the visitor is seeking. You will need something eye-catching, positioned at the top of your home-page to capture the visitor’s attention.
Remember to focus on the benefits to the visitor - what’s in it for him or her?

Remember your visitor is not looking to buy anything, he/she wants information. Make that information easily available, in an appealing way. It’s a good idea to offer a useful gift such as a free training programs or newsletter.

Position yourself as an expert in your field.In other words, “This is the information you need and these are the benefits to you.”. Your visitor can then make her own selection from the top home businesses available to him/her. Avoide unnecessary and irrelevant details.

A professional-looking website would be more likely to offer something worthwhile, than something carelessly designed that looks as though it’s been thrown together.

Keep it simple to navigate around the site, particularly so that the information your visitor is looking for can be easily accessed. If you provide a number of options from which to select, keep the instructions clear and simple.

Personalize your site so that it doesn’t look just like another of the mass produced sites. If you are able to tell a little about yourself and how your life has changed for the better, you have an increased chance of persuading your visitor to take a closer look at your offer.


Tuesday, July 15, 2008

Advertising through Web

Why SMEs should have a Website

Internet has made this world a global village. Companies of one continent are joining hands with suppliers in other continents. Aim is to become competitive by either reducing their costs or providing their customers a differentiating product. This new trend of supply chain management has appeared as a major opportunity for Pakistani SMEs to be a player in the international arena. Pakistani SMEs can become active global businessmen by bringing their businesses on web. This article elaborates the advantages, basics, development criteria, and promotion of a web site.

Advantages of a web Page

With the invention of World Wide Web (www) the world has become a small place. Global distances, national boundaries, and different time zones have become of relative importance, as they are accessible at the click of a button.

Entrepreneurs all over the world are taking advantage of this opportunity and making good money by doing business online. The online business not only reduces the cost of doing business but also helps strengthen your relationship with both customers and suppliers. Furthermore, it positively distinguishes the organization from that of competitors.

Today, customers have started to demand goods and services to be provided to their door step quickly and efficiently. Entrepreneurs with zeal to grow would be able to cater this ever-growing segment.

Monday, July 14, 2008

How to Get # 1 Google Ranking

It doesn’t matter how great your product is, what a bargain your price is, or how beautiful your website is - Without traffic none of that matter. So at its most basic, the biggest determinant of your web businesses success is “getting eyeballs looking at your WebPages.”

When looking at where the traffic comes from, it begins with others linking (or pointing the way) to your site, Since Google is currently the search engine getting the most use online, and therefore the one that generates the most traffic, that also means that you need to focus on getting a front page, or ideally a number 1 listing, at Google.

However, your search engine optimization efforts should involve structuring your site, and your other search engine magnets, so that it brings in BUYERS from Google.
At its most basic, and simplest, getting a number 1 ranking at Google that leads to an endless stream of sales boils down to three parts. They are:

1) Targeting The Correct Keywords
2) Optimizing A Page For Those Keywords
3) Getting Links from Sites That Google Loves

Let’s look at each of these.

First, you absolutely have to target the correct keyword. Your webpages and everything that you do need to incorporate the keywords that your buying customers are actually typing into the search engines.
That kind of targeting means that the people who find you are searching for something very specific, and when they find you by typing in that very specific search term, they click through and buy.

Next, you need to optimize your webpages for those keyword phrases. That generally means that you need the target keyword phrases sprinkled throughout your webpages. It also means that you want to use your target keyword phrases in your title and description “metatags.” You also want to include your keyword phrases in anchor text on your webpages (the blue underlined text in hyperlinks).

You basically want to include your keyword phrases in all of the parts of your webpages that tells the search engines what your webpage is about. This includes places such as italicized or bolded text, your menu items, and even alt image tags.

Finally, you need to get sites that Google thinks are important to link to you. Ideally, these sites include your keyword phrases in the anchor text when they link to you.
Having an authority site link to you is like having a respected authority in your community give you an endorsement. They are telling the search engines, and the rest of the world, that they recommend you. By using your keywords in the anchor text, authority sites are also telling Google (and other less important search engines) that that is what they consider your site to be about.

So there you have my very simple three-part search engine optimization formula for getting a free number one ranking in Google in as little as a few hours. That fourth part, focusing on the buyers actively looking to spend money is a bonus


Tuesday, July 8, 2008

Generate Easy Internet Income in 3 Stepd

You have often seen the statement like this "earn easy internet income right from the comfort of your own home by using your home computer and an internet connection"? So, is it true that you can make easy internet income? The answer is yes, Always keep 3 these things in mind whenever you make money online as it is always true no matter what field you are in.

1. Focusing:
First step is focusing the target; this is obviously not a simple task. On the Internet, you are very easy to neglect doing what you should do, because there are so many things that can lead you to waste your valuable time all the time. For example, when you intend to find information related to something, you Google. Then there is an email coming to your inbox. You log in your inbox to see what's in that email.These links will certainly lead you to other links and you end up your online money making day producing no results at all. You don't achieve what you must be achieving if you focus on your initial target.Don't check emails when it is the time to write one article or to post forum postings. Focus on one thing at a time and you will be on your right way to make easy internet income.

2. Action:
After focusing your target the next step is to take action. There is a saying like this "He who would have fruit must climb the tree." This means that if you would like to get what you want, you need to take actions. You could get wrong results and fail. The important thing to keep in mind is you need to learn from your mistakes. So, you need to take small and consistent actions everyday and learn from your experience so that you can easily make internet income.

3. Never give up:
Last and most important point is Never Give Up. This is a phrase that you should put in your dictionary and your mind. It's a powerful phrase when it comes to earning easy internet income. It helps you open your mind when you get tired, disappointed and frustrated in the process of making money on the internet. I know this is easier said than done.

So, using 3 secrets I have given you to take full advantage of Internet which is a great source for you to earn easy internet income.



Monday, July 7, 2008

Organic Website Traffic Tips That Really Work

If your website is up and running, don’t think you can just sit back and get traffic to your website without lifting a finger. It is not that easy; well, it can be if you know what to do. Think of your website as organic, something that continually evolves and grows into the future. So how are you going to get website traffic? I will give some tips here in principle.

1. Content and Article Marketing
To get traffic you need top quality content on your website. If you don’t, any visitors you do get will click away from your website immediately and move to the next one in the list.
Support your content with article marketing. Write good quality articles relevant to your website’s content and submit them to online directories. This will help get you noticed and listed in the most popular search engine directories. Remember to stick with quality.

2. Creating Links
Start a link campaign. The best way is to get in-bound links commonly known as back-links from similar or complementary website owners. Another way to create links is to make informed comments on blogs and forums that allow you a link to your website address. This is effective and many will click your link simply out of curiosity, especially if you have interesting things to say in your field. But remember, it is not the quantity of external links that is important; it is the quality of them. Keep away from reciprocal linking, it is most often not worth the effort.

3. Web 2.0 Strategies
Web 2 strategies, often known as social marketing, have become a huge online marketing tool. YouTube, Flickr, Reddit, Propeller, MySpace, Facebook, Stumbleupon and Digg are all examples of social marketing tools that have come to the forefront in recent times. There are many ways to use these communities to promote yourself and improve website traffic in an ethical manner.

4. Free Website Directories
Promote your website to online newsgroups and free directories. Take care with directories and make sure you’re not submitting to a link farm. Search engines don’t take kindly to link farms. Make sure the directory offers significant traffic. Google themselves promote Yahoo directory and niche directories as good places to list your site.

5. Search Engine Optimization
Make sure your website is optimized so search engines list you. Once you are listed your web address will come up when people type in your keywords. To optimize your website use keywords in your content, the same keywords in you meta keyword tag, a sensible and relevant meta description, headlines and page titles. Don’t cheat! You need to learn a little more about On-page and Off-page optimization.

No longer do we live in an age where we can expect people to come to us. We have to target our audience and encourage people to visit. Usually with quality. Remember, that in the end, real people will decide the future of your site so don’t be in a rush.



Thursday, July 3, 2008

Keywords have close contextual relationship to other Keywords

For those of you interested in the study of "semantics" or Latent Semantic Indexing(LSI) as it relates to which keywords have close contextual relationships to other is an interesting experience.Check out a brand new Search Engine called Not only does it use LSI but it even displays the evidence of how your search word shave other words relating to them. Unlike keyword-based search, that returns too many "irrelevant results," Quintura often finds what your looking for with one merely one click. Enter your search term. It displays a "cloud" of results. The size of a word shows its significance in relation to the query.The larger a word is, the stronger the contextual relationship with your query. The smaller the words appear the less related they are. Now place you mouse over each keyword in the cloud and see how your SERPs change. You may find what you're looking for visually with just one click. Click on any word in the cloud to change your query and get relevant results that will comply with your new query. Visit and give it a try.



Posted by Ifza Mumtaz

Yahoo Confirms Maven Network Ecquisition

Yahoo has acquired video publishing platform Maven Networks for $160 million. We were the first to report the deal the day the papers were signed, on January 31. The next day, Microsoft announced its bombshell offer for Yahoo, which probably delayed the announcement of this smaller acquisition. Everyone at Yahoo has been a little bit preoccupied.Yahoo will use Maven’s technology to host video for media partners and incorporate Maven’s video-ad insertion technology into its overall advertising platform.



Posted by Ifza Mumtaz

Wednesday, July 2, 2008

Basic Rules for Internet Marketing Episode 3

1. Learn how to write effective copy.

The skill that will make or break you in internet marketing is copywriting.It is especially important to learn how to write headlines. There is a ton of good information online that is free regarding headlines and copywriting. Just do a Google search.

2. Take action, test, and track.

Tracking is essential because you absolutely need to know the results of your marketing efforts.Once you start getting results, you can employ simple tests to see if you can improve. Often this testing involves strategies that are free.
One such strategy that comes to mind is split testing. You can do this for free, and it can provide incredible returns. Generally speaking, split testing involves making slight changes to a landing page or adwords ad, often just the wording of the headline, and testing it against a current version.
I have seen very simple changes DOUBLE the productivity of an ad. It's not only amazing, but also a lot of fun! Marketing takes work. You simply cannot get something for nothing. Massive action creates massive results.

So take action and do not be afraid to fail. Remember to minimize your risk



Posted by Ifza Mumtaz

Basic Rules for Internet Marketing Episode 2

1. Be consistent.
Successful marketers do something to propel themselves forward everyday. That is their secret.A good practice is to create a to-do list every night featuring 5 actions that you must complete the following day.By doing this at night before you go to sleep, you engage your subconscious mind and the next day you will know what you have to do and be on target to complete these tasks.This is a very powerful process. Try to do this, one day at a time, until it becomes a daily habit.

2. Set a budget.
Determine what you can afford to spend on advertising on a monthly basis. In this way you can set and manage your expectations.This should also prevent you from trying things you cannot afford.

3. Diversify.
Spread your efforts as much as you can over many different sources. This will also reduce your risk and help you to discover what works.Remember that if one internet marketing method that you try does not produce results, you have not failed. This just means that you are one step closer to finding something that DOES work.



Posted by Ifza Mumtaz

Tuesday, July 1, 2008

Basic Rules for Internet Marketing Episode 1

Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.That traffic then has to be converted into sales. This simple formula illustrates this process:

Traffic + Conversions = Sales

Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers.Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can "burn" a lot of money quickly and become very discouraged.

1. All marketing involves RISK.

Whether you are trying something new or "copying" a strategy that has brought good results for others, there is still an element of risk.
When speaking of risk, you tend to think of gambling which makes for an appropriate analogy here.For internet marketing, we try to reduce the risk and swing the odds in our favour by doing keyword research, learning skills like ad writing, article marketing, and pay per click, and other general marketing activities such as knowing what your target market is interested in.

2. Test small first.

Reduce your risk by testing a marketing approach on a small scale first. If it works, then increase the scale and create momentum.
This is how to make money!



Posted by Ifza Mumtaz