Saturday, July 19, 2008

Tips to Get Visitors to Stay at Your Site

If you have a standard and mass-market style website, there are chances most visitors will glance at it and quickly move on. Generally the users my be interested in the following points;

1. They’re looking for information about something.
2. They’re mostly put off by hard-sell advertising.
3. They’re easily discouraged if it’s difficult to find what they’re looking for.
4. If they don’t find the site visually appealing they will move on quickly.
5. They are more likely to look more closely if the site has a personal feel to it.

Given the above, the odds are stacked against us in hoping to attract and retain the interest of the first time visitor. Let us examine some tips to overcome these obstacles, so as to move the odds somewhat in our favor.

The first impression is undoubtedly the visual one. A site that is poorly constructed, muddled or unattractive to look at doesn’t even get out of the starting blocks! The logic is very simple: if the site owner doesn’t have the interest and initiative to make his site look good to the visitor, it’s likely that he pays as little attention to its content.

Make your site look really appealing, by the careful use of colors, and make the layout such that it is easy to find the information the visitor is seeking. You will need something eye-catching, positioned at the top of your home-page to capture the visitor’s attention.
Remember to focus on the benefits to the visitor - what’s in it for him or her?

Remember your visitor is not looking to buy anything, he/she wants information. Make that information easily available, in an appealing way. It’s a good idea to offer a useful gift such as a free training programs or newsletter.

Position yourself as an expert in your field.In other words, “This is the information you need and these are the benefits to you.”. Your visitor can then make her own selection from the top home businesses available to him/her. Avoide unnecessary and irrelevant details.

A professional-looking website would be more likely to offer something worthwhile, than something carelessly designed that looks as though it’s been thrown together.

Keep it simple to navigate around the site, particularly so that the information your visitor is looking for can be easily accessed. If you provide a number of options from which to select, keep the instructions clear and simple.

Personalize your site so that it doesn’t look just like another of the mass produced sites. If you are able to tell a little about yourself and how your life has changed for the better, you have an increased chance of persuading your visitor to take a closer look at your offer.


Regards,

1 comment:

Ancy merina said...
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