Wednesday, July 2, 2008

Basic Rules for Internet Marketing Episode 3

1. Learn how to write effective copy.

The skill that will make or break you in internet marketing is copywriting.It is especially important to learn how to write headlines. There is a ton of good information online that is free regarding headlines and copywriting. Just do a Google search.

2. Take action, test, and track.

Tracking is essential because you absolutely need to know the results of your marketing efforts.Once you start getting results, you can employ simple tests to see if you can improve. Often this testing involves strategies that are free.
One such strategy that comes to mind is split testing. You can do this for free, and it can provide incredible returns. Generally speaking, split testing involves making slight changes to a landing page or adwords ad, often just the wording of the headline, and testing it against a current version.
I have seen very simple changes DOUBLE the productivity of an ad. It's not only amazing, but also a lot of fun! Marketing takes work. You simply cannot get something for nothing. Massive action creates massive results.

So take action and do not be afraid to fail. Remember to minimize your risk

Regards,

Ifza

Posted by Ifza Mumtaz

No comments: