Tuesday, July 1, 2008

Basic Rules for Internet Marketing Episode 1

Internet marketing strategies involve driving targeted (people who are interested in what you have to offer) traffic to your website, blog, or sales page.That traffic then has to be converted into sales. This simple formula illustrates this process:

Traffic + Conversions = Sales

Keeping this formula in your mind will help you in your internet marketing efforts because you will realize that you not only have to generate traffic, but also turn those visitors into buyers.Furthermore, here are 7 basic rules to follow when applying this formula. These rules are relevant to all forms of marketing but are especially important for online marketing where inexperienced people can "burn" a lot of money quickly and become very discouraged.

1. All marketing involves RISK.

Whether you are trying something new or "copying" a strategy that has brought good results for others, there is still an element of risk.
When speaking of risk, you tend to think of gambling which makes for an appropriate analogy here.For internet marketing, we try to reduce the risk and swing the odds in our favour by doing keyword research, learning skills like ad writing, article marketing, and pay per click, and other general marketing activities such as knowing what your target market is interested in.

2. Test small first.

Reduce your risk by testing a marketing approach on a small scale first. If it works, then increase the scale and create momentum.
This is how to make money!


Regards,

Ifza

Posted by Ifza Mumtaz

1 comment:

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