It doesn’t matter how great your product is, what a bargain your price is, or how beautiful your website is - Without traffic none of that matter. So at its most basic, the biggest determinant of your web businesses success is “getting eyeballs looking at your WebPages.”
When looking at where the traffic comes from, it begins with others linking (or pointing the way) to your site, Since Google is currently the search engine getting the most use online, and therefore the one that generates the most traffic, that also means that you need to focus on getting a front page, or ideally a number 1 listing, at Google.
However, your search engine optimization efforts should involve structuring your site, and your other search engine magnets, so that it brings in BUYERS from Google.
At its most basic, and simplest, getting a number 1 ranking at Google that leads to an endless stream of sales boils down to three parts. They are:
1) Targeting The Correct Keywords
2) Optimizing A Page For Those Keywords
3) Getting Links from Sites That Google Loves
Let’s look at each of these.
First, you absolutely have to target the correct keyword. Your webpages and everything that you do need to incorporate the keywords that your buying customers are actually typing into the search engines.
That kind of targeting means that the people who find you are searching for something very specific, and when they find you by typing in that very specific search term, they click through and buy.
Next, you need to optimize your webpages for those keyword phrases. That generally means that you need the target keyword phrases sprinkled throughout your webpages. It also means that you want to use your target keyword phrases in your title and description “metatags.” You also want to include your keyword phrases in anchor text on your webpages (the blue underlined text in hyperlinks).
You basically want to include your keyword phrases in all of the parts of your webpages that tells the search engines what your webpage is about. This includes places such as italicized or bolded text, your menu items, and even alt image tags.
Finally, you need to get sites that Google thinks are important to link to you. Ideally, these sites include your keyword phrases in the anchor text when they link to you.
Having an authority site link to you is like having a respected authority in your community give you an endorsement. They are telling the search engines, and the rest of the world, that they recommend you. By using your keywords in the anchor text, authority sites are also telling Google (and other less important search engines) that that is what they consider your site to be about.
So there you have my very simple three-part search engine optimization formula for getting a free number one ranking in Google in as little as a few hours. That fourth part, focusing on the buyers actively looking to spend money is a bonus